Eat what counts.

You want to lose weight, but you've been counting the wrong thing this entire time. It's not about calories. It's about FulloriesTM.

What's your goal when you eat?

When you charge your phone or fill up your gas tank, you have a specific goal: fill it up.If you want to lose weight, we believe your most important goal should be to choose foods and activities that reduce your interest in overeating: that "fill you up".Counting calories or "macros" do not easily tell us what will fill us up. Introducing FulloriesTM, a new weight loss plan, based on crowd-sourced data and research such as the Satiety Index of Common Foods.

Less willpower required.

You only have so much willpower. You can only resist those fun foods for so long. Every high FullorieTM food is a willpower booster, making it a little easier to live a life where less willpower is required.

Works well with others.

FulloriesTM can be implemented on its own or to supplement other weight loss programs.However, the goal is to think a little less about food and therefore save that mental energy for other aspects of your life.

A suite of resources, coming soon.

  • Research

  • Expert Community

  • Industry Partners

  • Newsletter

  • Book

  • Mobile App

  • VR/AR App